Seems great right? A healthier way to be unhealthy? “Just add air”, well @bobblebardsley‘s pointed out on Twitter before that you should always read the small print; at the start of the advert it says:
“For fresh chips add 1/2 tablespoon of oil” appears across the bottom of the page and on their website there’s an Asterix with no small print! Only once you click “Learn more” and scroll to the bottom does it say “* For fresh chips add half a tablespoon of oil for extra taste. Frozen chips are normally precooked in oil.” Pretty misleading if you ask me.
So if you’re looking for a healthier way to eat chips, have a salad.
Confessions of an Advertising Student 
It’s all pretty misleading, isn’t it? And as my flatmate Dan pointed out – “Cooking with air? Isn’t that what our oven already does?” Er, yep.
Just trying to sell us a product we don’t need by trying to hoodwink us!