Chevrolet – Liverpool FC Partnership

Chevrolet today announced that the brand is entering a four year contract to be the Official Automotive Partner for Liverpool FC. The partnership runs until the end of the 2015/2016 Barclays Premier League campaign, and will see brand visibility at the home ground, Anfield, digital and print publications, and player appearances for commercial events. Chevrolet will also be an official sponsor the the LFC Pre-season Tour 2012.

Ian Ayre, the Managing Director of Liverpool FC, said “Much like our Club, Chevrolet has a long, rich history with a growing, global brand and this landmark partnership once again demonstrates the value of Liverpool’s international appeal.

“Partnerships with blue chip brands like Chevy will help ensure the long-term growth and success of our Club, both on-and-off the pitch. We look forward to working closely with Chevy to help reach and engage our supporters, who are among the most passionate and educated fans in the world.”

I noted recently about our kit sponsorship with the American brand, “Warrior”, and now Chevrolet have come on board. Fenway Sports Group have received a lot of stick from fans since they took over, but in my opinion, the way they’ve handled the club has been fantastic, especially the marketing side of things. The brand is growing, and all these new endorsements prove it. It won’t be long before we’re back where we belong, at the top.


Warrior Sports – Liverpool FC

As you all know by now, I’m a huge Liverpool FC fan, and as it’s summer, I’ve been a little more relaxed about my posts. All that will change in September, of course!

The brand, Warrior, is the new kid on the block in the footballing world, but they’ve actually been around since 1992. Seeing a gap in the market, Dave Morrow started Warrior as a means of getting the equipment he thought the sport was lacking, and the brand quickly grew. Dave’s progress with the company was apparent, and in 2004, Warrior was bought by New Balance. They then moved into Ice Hockey a year later.

In April of this year, Warrior partnered exclusively with my beloved Liverpool, bringing with it the most expensive kit sponsorship in English football at £25m a year for 6 years, surpassing Manchester United’s current deal with Nike by two million and doubling Liverpool’s previous sponsorship with Adidas. Warrior mean business, or as they would put it, “We Come Not To Play”.

The resulting home kit was released on the 1st June, and my god it’s amazing. In fact, I loved it so much, I went out and bought the whole thing. Something I haven’t done since I was around 8 or so! “What the heck”, I thought, I play a lot of sport.

It is a thing of beauty, though. A true throwback in terms of its style. But this isn’t a fashion blog.

The RedmenTV is “Uncensored Liverpool FC Television”, each week they humour us with numerous broadcasts featuring match analysis, transfer speculations, real fan opinions snatched from social media sites, and interviews.

This week they really spoiled me.

An interview with their Head of Product Marketing, Kenny McCallum, and they’ve let me snatch it for my blog.

Can you imagine how excited I was? Probably not.

The following interview gives you an incredible insight to the manufacturers side of designing the kit. It doesn’t matter if you don’t support Liverpool, if you find marketing/advertising/branding of interest then this video is for you.

I’ve also included another RedmenTV video featuring the impressionist Darren Farley. He’s incredible, I couldn’t not share it. If you want to see more of their stuff, you can do so, here.

Redemption – FA Cup Final 2012

Tomorrow, is the most important game of Liverpool Football Club’s 2011/2012 season. The Carling Cup was a nice addition, pulling us level with United’s trophy cabinet, and bringing us the first piece of silverware since 2006, but not only will securing the FA Cup take us ahead of United, but it’s 90 minutes for redemption.

There’s no denying it – our season has been awful. We were originally aiming for a top 4 spot of the table and into the Champions League, as far as I can tell, we’ve been lucky to stay in the top half.

Call it bad luck, call it bad finishing. There’s no excusing the lack of passion from half the players in the squad. In my opinion, that’s why so many fans are on their backs, and on Kenny’s back. But claiming a lack of passion for Liverpool Football Club on Kenny’s behalf is madness, we all know that. Continue reading

King Kenny Dalglish

Today is the 5th of April. There’s nothing particularly special about the 5th, but as we get on through the month, an air of sadness begins to suddenly descend on the City of Liverpool, more specifically Anfield. For the 15th will mark the 23rd anniversary of the Hillsborough disaster.

Liverpool fans both old and young know of the Hillsborough Disaster, and of the metaphorical lashings the whole of the city received from The Sun. So there’s no need to go into it.

Kenny Dalglish has always been there for us at Liverpool, he has given us a huge amount over the years. To quantify; he joined Liverpool in 1977, winning 7 league titles, 3 European cups, and 5 domestic trophies. In 1986, he became player-manager, winning 3 more league titles and 2 FA Cup’s before resigning in 1991. Continue reading