Chevrolet today announced that the brand is entering a four year contract to be the Official Automotive Partner for Liverpool FC. The partnership runs until the end of the 2015/2016 Barclays Premier League campaign, and will see brand visibility at the home ground, Anfield, digital and print publications, and player appearances for commercial events. Chevrolet will also be an official sponsor the the LFC Pre-season Tour 2012.
Ian Ayre, the Managing Director of Liverpool FC, said “Much like our Club, Chevrolet has a long, rich history with a growing, global brand and this landmark partnership once again demonstrates the value of Liverpool’s international appeal.
“Partnerships with blue chip brands like Chevy will help ensure the long-term growth and success of our Club, both on-and-off the pitch. We look forward to working closely with Chevy to help reach and engage our supporters, who are among the most passionate and educated fans in the world.”
I noted recently about our kit sponsorship with the American brand, “Warrior”, and now Chevrolet have come on board. Fenway Sports Group have received a lot of stick from fans since they took over, but in my opinion, the way they’ve handled the club has been fantastic, especially the marketing side of things. The brand is growing, and all these new endorsements prove it. It won’t be long before we’re back where we belong, at the top.
Confessions of an Advertising Student 