Hail To The Game Changers – Johnnie Walker & Bruce Lee

 

Ryan Babel, of all people, brought my attention to BBH Shanghai’s latest ad starring a computer generated Bruce Lee. Whilst captivating, it took me the whole length of the film to work out whether or not it was computer generated or a look-alike. 

Now I love Bruce Lee. And I mean love. I grew up idolising his films, philosophy, and the man himself. He was a truly marvelous individual, and I am still rather sad over his early death. But I’m happy to see he’s well remembered, and not just for his martial arts. 

“Hail to the game changers” is Johnnie Walkers latest to the “Keep Walking” series, which sees brand partnerships with celebrities that personify the “Keep Walking Spirit.” The film focuses on Lee the philosopher, not Lee the martial artist; and though I can’t speak cantonese, I do know that the water is a metaphor for his famous water quote!

“Empty your mind, be formless. Shapeless, like water. If you put water into a cup, it becomes the cup. You put water into a bottle and it becomes the bottle. You put it in a teapot it becomes the teapot. Now, water can flow or it can crash. Be water my friend.”

 

Before you go, here’s a great video I came across recently of Jackie Chan discussing a scene he shot with Bruce.

Why have cotton when you can have silk?

CGI has brought Audrey Hepburn back to life for Galaxy’s latest ad, reviving the strapline: “Why Have Cotton When You Can Have Silk?”, unused for 11 years. A beautiful, captivating ad set on the 1950’s Amalfi Coast, Italy, possibly now my favourite.

This wonderful, welcoming air of nostalgia, will be supported by press, sampling and digital activity.

Three – The Pony

Three, founded in 2002, is still a relatively new kid on the telecoms block. Having to compete with giants such as Vodaphone, Orange and O2 mustn’t be easy, especially with their giant sized wallets. That’s why Three have always positioned themselves as a bargain brand, focusing on cost effectiveness.

But a change in strategy it seems. The start of creating a personality for the brand.

Silly stuff. It matters.

The thing can do a better moonwalk with four legs than I can with two.

The Harlem Shake?

Jack Kerouac once said “Great things are not accomplished by those who yield to trends and fads and popular opinion”. Sorry Jack, but I’ve got to disagree with you on this one.

Now normally, I don’t get involved. Hype defers me. I managed to ignore “The Harlem Shake” for a good 3 weeks. I was rather proud of myself. But then, Man City posted theirs. It has everything; Ironman, a black Spiderman, a guy playing guitar in a face mask whilst jumping on a trampoline.

Take a look for yourself, it’s brilliant.

Liverpool also produced their own video with Kop legend Ian Rush. It pains me to say it, but it just isn’t as good as City’s. The only good thing it has is a guy ironing the floor.

12,000 views vs 5,000,000 says it all.

Brands participating in popular culture is the way forward for boosting engagement with fans.

Balotelli must be gutted he left.

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