Hail To The Game Changers – Johnnie Walker & Bruce Lee


Ryan Babel, of all people, brought my attention to BBH Shanghai’s latest ad starring a computer generated Bruce Lee. Whilst captivating, it took me the whole length of the film to work out whether or not it was computer generated or a look-alike. 

Now I love Bruce Lee. And I mean love. I grew up idolising his films, philosophy, and the man himself. He was a truly marvelous individual, and I am still rather sad over his early death. But I’m happy to see he’s well remembered, and not just for his martial arts. 

“Hail to the game changers” is Johnnie Walkers latest to the “Keep Walking” series, which sees brand partnerships with celebrities that personify the “Keep Walking Spirit.” The film focuses on Lee the philosopher, not Lee the martial artist; and though I can’t speak cantonese, I do know that the water is a metaphor for his famous water quote!

“Empty your mind, be formless. Shapeless, like water. If you put water into a cup, it becomes the cup. You put water into a bottle and it becomes the bottle. You put it in a teapot it becomes the teapot. Now, water can flow or it can crash. Be water my friend.”


Before you go, here’s a great video I came across recently of Jackie Chan discussing a scene he shot with Bruce.


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