Three, founded in 2002, is still a relatively new kid on the telecoms block. Having to compete with giants such as Vodaphone, Orange and O2 mustn’t be easy, especially with their giant sized wallets. That’s why Three have always positioned themselves as a bargain brand, focusing on cost effectiveness.
But a change in strategy it seems. The start of creating a personality for the brand.
Silly stuff. It matters.
The thing can do a better moonwalk with four legs than I can with two.