Microsoft Surface – Movement

This is Microsoft’s new advert for their latest product, The Surface, which by the looks of it, is just a tablet with an attachable keyboard.

Innovation, at its finest…

I think it works because amongst the catchy beat and dancing, there is a slight functional element to it. I think the downside is that, at the end of the day, it’s just a tablet with an attachable keyboard. The dancing, bright colours and everything else you see, is just there to disguise the fact that this product brings nothing new or different to an already overcrowded market.

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