Ad of the Day – March 26 (Barcelona)

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Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: JWT
  • Location: Barcelona
  • Client: Fundacion Ideas (a public service campaign)
  • Name: “Plane, Customs”

Why I like it: Loyal readers will know that I love vintage/retro style advertising. There’s something about the aesthetic that makes it seem actually quite modern to me, and in a very cut-through way. So in honor of MadMen’s return to television, I’m going to go with 2 days of retro goodness for our Ad of the Day. The first comes to us from Barcelona, and I just Iove the design, mixed with sense of humor, mixed with message. It’s amazing to me how near awards season so many public organizations have a healthy media budget (wink, wink), but in any case, this one stood out and I think the decision to go retro makes all the difference. Felicitacions to our Catalan friends!

 

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