Ever seen Ferris Bueller’s day off? Honda are reliving this classic 80’s film by casting the leading actor Matthew Broderick, as he escapes numerous close encounters with his boss after calling in sick. Honda have hidden over two dozen references to the film throughout, can you spot them?
The advert itself is designed to advertise the new family car, the Honda CR-V, by using the humour portrayed in the style of Ferris Bueller’s Day Off, to strike a chord with the audience. Ferris Bueller’s day off, is a film from 1986 that has received a multitude of success, earning somewhat classical status. The films release is now 25 years ago, meaning that the original audience have also matured, and therefore, probably have kids. In the ad, Matthew has swapped the iconic red Ferrari for the Honda’s CR-V, showing that you can still have fun in a safer car.
Coincidently, or maybe not, Comedy Central are showing the film at 9 on Thursday, 3 days before it’s due to air during the Superbowl, perhaps to bring the audience up to speed.
Whilst I get the message, will the typical consumer be aware of it? I for one, love Honda, as a brand and as a manufacturer, their “Impossible Dream” advert is one of my all time favourites.
I spent the last year before leaving to go University with a vintage Honda CR-X convertible, in white. It was, hands down, the most fun you can have with your pants on, trust me.
Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.