Castaway Product Placements

I’ve spent today researching product placements for my Marketing Communications Theory & Practice essay, guess what it’s on – yep you guessed it – James Bond.

Whilst scouring the web I came across this advert. I loved the film castaway, but when I watched it I was totally oblivious to product placement (I must have been about 8), and presumed it totally logical. Looking back on it, it was one of the better that I’ve seen, it did fit into the plot entirely. Which makes it a success!

This ad is rather heart breaking though, and in light of “recent situations“, they should consider re-airing it, for… damage control purposes.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s