British Heart Foundation

 

“Push #hardandfast to Staying Alive”

The hard-man footballer turned hard-man actor, Vinnie Jones, features in the British Heart Foundations latest campaign.

Designed to remind people to use CPR in emergency situations, Jones is shown in the same attention-grabbing, mobster character he so wonderfully acted in the hit film Lock Stock & Two Smoking Barrels.

From the dead guy sliding across the floor to the graceful background dancing over the Bee Gee’s “Staying Alive”, this advert is funny, wonderfully written, informative, and most important of all, memorable.

 

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