British Heart Foundation


“Push #hardandfast to Staying Alive”

The hard-man footballer turned hard-man actor, Vinnie Jones, features in the British Heart Foundations latest campaign.

Designed to remind people to use CPR in emergency situations, Jones is shown in the same attention-grabbing, mobster character he so wonderfully acted in the hit film Lock Stock & Two Smoking Barrels.

From the dead guy sliding across the floor to the graceful background dancing over the Bee Gee’s “Staying Alive”, this advert is funny, wonderfully written, informative, and most important of all, memorable.



2 thoughts on “British Heart Foundation

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s