Volkswagen Cabriolet – Thank You For The Days

Whilst researching DDB London for my previous post I stumbled upon this little ad.

I absolutely love the thought process behind this, it works, I made the connection after the first scene.

They have used nostalgia to promote VW’s new Golf Cabriolet

“Volkswagen UK and DDB UK have joined forces to mark the return of the Golf Cabriolet after 9 years away from market. The aim of the campaign is to drive awareness of the new Golf Cabriolet, add some fun to the Volkswagen brand and ultimately drive conversion to sales of the VW Golf Cabriolet.”

Here it is, check it out.

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